Michael Atkinson Consultancy
Michael has worked on some of the world’s most famous brands, holding senior strategy, marketing & communications positions at globally renowned companies including L’Oréal, Bacardi Martini and the LVMH Group, as well as working as an investor within private equity.
He now supports the boards, founders and executive teams of premium and luxury consumer brand businesses on their brand and growth strategy.
Michael is also a regular speaker and writer, contributing to lifestyle titles in the UK and USA and has hosted and compèred multiple major events and chaired numerous panel discussions over the years. He accepts commissions for writing and speaking work.
Brand Growth Strategy
Brand vision & mission
Brand positioning
Portfolio architecture
Visual identity development
Packaging design development
Sponsorships and partnerships
Marketing strategy and Brand plans
Marketing and communications
Media & Communications
Michael has extensive experience in communications consultancy for individuals, brands and organisations.
Assistance can be provided across:
Press releases & target distribution
General communications advice
Writing & Speaking
As a freelance writer, Michael has contributed articles to both UK and US titles on a diverse range of topics including luxury travel, motoring, luxury brands, golf and passion asset investment.
Michael is also an experienced speaker, event host, compère, and panellist chair.
Commissions accepted.
Business Consultancy
Michael provides general business support to businesses, advising founders and Boards on areas such as organisational design and company growth.
Michael also assists with complex stakeholder management and negotiations.
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